100th Anniversary Celebration

With gratitude for generations of loyal customers – past, present and future – we welcome you to Alladin’s 100th anniversary celebration. Since 1919, the Jensen, Roth and now Beyer families have honored the privilege of serving Watsonville and surrounding communities. Here’s to another century!

Join us on any of these dates:
September 14-15, 21-22 and 28

Each afternoon will include live music, food vendors, wine tasting, exclusive sales and local nonprofits sharing their valuable work.

SATURDAY, SEPTEMBER 28: Meet the Families!
Enjoy: Greet the prior & current owners, the Roth & Beyer families
Music: Mike Bastian’s Pentimento Jazz (11:00 am – 1:30 pm)
Music: Got 2 Groove (2:00 pm – 5:00 pm)
Food: Rogue Pye
Wine: Various local wines
Non-profit: CASA Santa Cruz

SUNDAY, SEPTEMBER 22: Kid’s Weekend!
Enjoy: Activities for kids, including face painting & planting class
Music: Academic de Musica Ilusion Kids Mariachi (11:00 am)
Music: Gemini Jazz (1:00 pm – 5:00 pm)
Food: Fired up Fresh, My Mom’s Mole
Wine: Sante Arcangeli, Nicholson
Non-profits: SPIN, CASA Silicon Valley, UC Master Gardeners

SATURDAY, SEPTEMBER 21: Kid’s Weekend!
Enjoy: Activities for kids, including a junior jumper & obstacle course
Music: Steve Abrams Quintet (1:00 pm – 5:00 pm)
Food: Ate3One
Wine: Sailing Shoes, Lester
Non-profits: SPIN, Jacob’s Heart, CASA Santa Cruz

SUNDAY, SEPTEMBER 15: History Day!
Enjoy: An interactive display of Alladin’s history
Music: Taki Runa (11:00 am – 1:00 pm)
Music: Wild & Blue (1:00 pm – 5:00 pm)
Food: Morales Catering
Non-profit: UC Master Gardeners

SATURDAY, SEPTEMBER 14: Celebration Opening Day!
Enjoy: An interactive display of Alladin’s history
Music: Brett Fowler (11:00 am – 1:00 pm)
Music: Isaiah Pickett Band (1:00 pm – 5:00 pm)
Food: Dos Hermanos Pupuseria
Non-profit: Jacob’s Heart